Friday, June 28, 2013

- June 27th Chamber 411 -

How to Market your Business using the 
West Orange Chamber of Commerce

We had a great turnout at this week's Chamber 411, sponsored by Lek Technology Consultants. The presenters, Jaclyn Whiddon of The Whiddon Group and McLean Alley, the Chamber's Director of MarCom shared with the packed room how to insure that you are utilizing your Chamber investment to its fullest potential by integrating it into your marketing strategy. 

The topics covered were: 
  • Importance of Branding Your Business 
  • How to easily use your free Chamber Microsite
  • How to ‘work it’ at a Business Expo 
  • Sept. Small Business Expo and using the database to market your presence
  • “Plugging in” - Ambassadorship, Committees and being on the Board 
  • Guest articles in e-pubs, e-pub advertising and using the online calendar
  • Drafting Press Releases and how to submit them to local media outlets 
  • Sponsorships at events: (in-kind - product placement - financial - etc.)
Below you will find a few pictures from the session. In addition there is also a PDF version of the presentation for anyone that couldn't attend or would like a refresher on the information. 

The next Chamber 411 will be August 29th at the West Orange Chamber Office. The topic covered will be ' Integrating Facebook, LinkedIn & Twitter into your Business". RSVP online or email our Marketing Department for more information.


West Orange Chamber of Commerce's June Chamber 411 Session

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